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Headbanger Lures was founded in 2015 with the purpose of creating awesome experiences and lasting memories for passionate predator anglers using rod, reel and lure. We do this by designing and offering innovative and unique lures that move like nothing else you've ever seen.
For a long time, Swedish artist and passionate angler, Dan Lestander, was looking for a long-casting lure that also moved with a pattern that didn’t repeat itself like traditional lures did. After he realized that no such lure existed and the desire for it grew too strong, the only solution was to start experimenting on his own.
He started thinking about how he could create a lure that interacts with its element, water, in a way that would imitate a real wounded and stressed prey much more accurately than what had previously been achieved. He spent more than four years putting in a ton of effort into finding the key to making the lure behave in the way he had envisioned. Using his skills as a professional sculptor, he constructed over 50 different prototypes, handcrafted and handpainted, to test his theories.
The result of his discoveries was a revolutionary construction that made the lures behave in a way that he never could have dreamt about. Soon he found himself with a number of ideas of different lures that could be created with this, now patented, technical construction. These lures are what we are now creating and sharing with you.
One of the foundations of HEADBANGER is a deep passion for fishing and the outdoors. We believe that in a time where people are spending more and more time in front of a screen, and with environmental problems like global warming, acid rain and water pollution, sport fishing has an important part to play.
Spending time outside fishing increases people's appreciation for nature and the awareness of existing problems. Encouraging people to get out there and enjoy the sport is therefore at the very core of our mission to create awesome experiences and lasting memories.
Considering that HEADBANGER was created to make a revolutionary invention available to anglers worldwide, it is perhaps not surprising that innovation is a cornerstone of our company. It is part of our DNA. We are constantly looking at how we can improve existing things and strive hard to always offer something new.